by Bruce Goldwell, Author & Success Coach
Why register a domain name?
The right domain name is crucial on today’s internet. It’s the first thing people see when they visit your site, and nothing beats a great first impression. Secure a domain name for your business that sends exactly the right message, with low-priced registration and great service from Namecheap today.
Why get a Domain name?
If you are trying to do business online, a unique domain name is essential. It’s the difference between setting up a stall in the corner of a warehouse you share with dozens of other stores and owning your own store. With registrations costing as little as $8 per year (depending on the Registrar), this is a very small price to pay for increased credibility in the eyes of potential customers.
If your site is just a personal homepage set up for fun or as a hobby, you may not want or need a domain name. However, you’ll find it much easier to get your site noticed if you register one.
In the physical world, you often hear that the most important aspect of any business is “location, location, location”. Like the physical, brick and mortar world, on the Web there is no such thing as a “prime location” in which to set up a store or business. No matter how small you are, a good domain name can put your business on an equal footing with Microsoft or AOL. That’s the wonder of the Web: as far as public perception is concerned, it doesn’t matter if your site is run by a large team out of elegant offices or by one person in a spare room.
Domain names are being registered at the rate of several thousand new registrations a day. However, it is still possible to find a great name as long as you apply a little lateral thinking.